As a fitness and exercise enthusiast yourself, you must get over the fact that you find exercise easy and fun. Your clients do not. What makes most people fail to exercise? They are tired, worn down, or in pain. We all use the “I’m just so busy” excuse when it comes to things we aren’t doing that we know we SHOULD do. We just haven’t yet made those things MUST do’s. How do we do that? We need to attach more positive connections between doing it, and more negative connections with not doing what we need to do. We don’t NEED a new car, we just need one that gets us from place to place, but we usually put more social or comfort importance on the car, so we get more than we need (this isn’t a bad thing, it’s a fact thing). The same is true for our house, or other items that we own. How many things do we really need versus just want? We must help our clients make exercise and taking care of themselves one of those needs, or we will never truly succeed. Remind your client that their body is the only car, or the only house, that they will ever own. How much better would you take care of your house or your car if you knew that you couldn’t sell it or get another, that this was it?
Client: “I’ve just come to realize the fact that my body is the way that it is. I’m overweight and that’s just the way it will always be.”
You: “It doesn’t have to be that way, does it?”
Client: “I’ve tried EVERYTHING, and it always comes back to this (hand gestures at their own body).”
You: “You really think so?”
Client: “Yeah, I think I do.”
You: “Your body is that car, or that home, that is the only one you’ll ever own. You can’t get a new one. So if it breaks down, that’s it. This one was given to you, and you didn’t get to pick it. But you can make it anything you want. Doesn’t that make you want to take the best care possible of it?”
Client: “I guess.”
You: “Well, that’s why I’m here with you, together we are going to make this “car” of yours, your body, the best that we can. I want to you to like how you feel, how you perform, AND how you look. I’m going to do everything that I can to help you every day, even when we’re not together. That’s my commitment to you, if you’ll make the commitment to US!”